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After studying graphic design at the university of fine and applied arts in Berlin, spending time studying in Paris and undertaking practical work, Fritz Bühler went straight into opening his own studio in 1933. From early on, he combined sensitive design work with a flair for effective advertising. These traits could also be seen in his poster and advertisement campaign for Reemtsma’s cigarette brand Stuyvesant in the 1950s and 60s. His Union Brikett (1943 and 1948) and Nivea (1948) posters, along with many other works, count among the classics of Swiss poster design.